Last years resolutions...

Last year I set myself some work resolutions for the year, here they are...

- Keep creative, try and drown myself in a bottomless pit of art direction.
- Don't stop being pro active.
- Shout more.
- Get some TV work out of the door.
- Blog how I was wrong about twitter. Here's me.
- Get back to reading more.
- Take more photographs.
- Drink better coffee.
- Push. My self, my ideas, my crafting.

Well, on 2 points I've failed. I'm still drinking shite coffee and haven't read as much as I wanted. To be honest I'm pretty happy with how the year went so won't be taking either over to 2011. On all the other points I'm pretty chuffed that I've stuck to (although the HR people might not agree with the Shout more one).


One I am going to take forward from last year is...

- Take more photographs. Again.

And adding just one resolution to it...

- Do work that will start pulling in awards.

That's the lot, just 2. There they are. I'll report back on how it all goes.

Night night...

Hello, this is Adam's blog.

I'm going to bed for a while now as I haven't been very good as of late.

I might wake up at some point, I might curl up and drift up to the big blogosphere in the sky. Who knows?

Night night x

What I has done...

New ad's for The Co-operative Funeralcare





Really good brief. Really good strategy. Really good client. Happy days.

A new job...

I've had a few 'cold call' style emails from various people offering me jobs in the last 12 months, a new one arrived in my inbox this afternoon. Here it is...

Dear Adam,
 
I am writing on behalf of XXXXXXX, Design Consultant at XXXXXX Europe, an international executive search firm specialising in design, luxury and fashion. Our clients include for example: Avenue A/Razorfish, AKQA, victoriassecret.com
, poloralphlauren.com, Lipman Advertising, BETC Euro RSCG, Estée Lauder Companies, Y&R, TBWA, Calvin Klein, A/R Media, Assouline, Pentagram, Desgrippes Gobe Group, Frog Design.
We have often many positions in Graphic Design / Art Direction throughout Europe (for the moment in Paris) for Advertising agencies and leading international companies which may interest you.

We would appreciate if you could send us your CV and selected samples of your creative work (especially in advertising/print) in either fashion, luxury or cosmetic fields

I am sending you the job description which we have at the moment:
Fulltime Junior Art Director
Well known French based Advertising agency is seeking a Junior Art Director with international experience and a very high taste level. Candidates must come from a similar background with experience in either the fashion, luxury or cosmetics fields. The ideal candidates is a perfectionist, and very detail-oriented. Position is based in Paris.

Also, bear in mind that this is a full-time position in Paris and requires relocation.

If you would like to contact us: I am reachable by email and phone that you can find in my signature below.

I look forward to hearing from you soon.

Best regards,
XXXXXXX



Anyway, I'm quite happy and not interested in any other jobs, even though the offer of working in the Paris fashion world sounds great. I just couldn't hack all the drinking, fine food and european models.... errrrrm.... what was my point....

Ah yeah, I'm guessing some desperate recruitment person has just googled keywords and I've cropped up as we've done quite a lot of fashion/cosmetic/hair based work.  

But does anyone know if these things are genuine or just a load of crap that would never amount to anything? And does everyone else get them? 

And does anyone get emails asking if you'd do a talk on advertising in some far flung country, all cost and flights included? Maybe these are the new 'whole family died in a planecrash, can I give you $10million' emails, just more specialised.


Should be posting more stuff...

I realised I haven't actually posted anything advertising based for yonks. And I should. Well, not that much as no ones basically reading this as much anymore as we've all moved over to Twitter...

But here goes...


Nice idea for using one of those round the corner billbaords.


Russian drive driving ambient featuring cars that have been in booze fuelled car crashs. I can't translate the line, sorry about that. (If you can then leave a comment)

---------------

I know none of you are reading this but needed to splurt out a link for SEO reasons....

www.farrallcleaners.co.uk

Simples...


And here was me thinking Apple had the music packaging thing covered. Denied.

Wrong about Twitter...

We’ll it’s half way through the year and one of my resolutions for the year was write how I was wrong about Twitter which I now seemingly can’t live without.

Here is pre Twitter me asking questions to post Twitter me, weird I know but let’s give it a go…

Q: “Why would I want to hear about people’s dull lives?”

A: “If you hear about dull lives if you follow dull people.”

Q: “Why do I need Twitter when I have Facebook”

A: “Because ‘that’ London creative director isn’t your mate and won’t accept a FB friend request. Yet knowing what he and another bunch of worldwide CD’s and creative people are up to and being influenced by on a daily basis is a pretty decent thing.”

Q: “Why do I need Twitter when I have a blog”

A: “Blogs take time to write, twitter is an instant fix. I’ve been writing this fucking blog for the past three years and still no ones reading the fucking thing apart from you, did I mention you have amazing eyes.”

Q: “Won’t it slightly take over my life?”

A: “Yes a little, it’s hard but sometime you just have to put it down and not read the constant stream of inspiration and creative goodness being thrown upon you.”

Q: What’s the best part of Twitter?”

A: “That is let’s me be a big fat advertising geek and now I can send out my thoughts to other like minded people. All my Facebook friends and people I used to know who I don’t have the heart to delete don’t want to hear me rambling on about advertising all day long, Twitter people hoover that shit up, and if they don’t like my drivel, they ‘unfollow’ me, no questions asked.

Q; “Is that it, you’re boring me?”

A: “Yeah, just give it a go, it’ll be weird at first but just give it 1 week and it all fits into place, oh and follow me at twitter.com/adamjrichardson”


If any of that did manage to sink in and you fancy giving it a go, here’s a few people you should start off with…

Dave Trott… Mostly tweets links to his blog posts but that’s enough really.

Ben Kay… Writer of IFIABWC, award winning creative and seems like a bloddy nice chap.

Lee Clows Beard… Strange name but words of wisdom from the TBWA guru.

Peter Hough… What he doesn’t know about the internet isn’t worth knowing, he’s a fine purveyor of ‘cool links’.

Jam Sponge… weird name but behind it is one of my best mates Matt. Works in PR, but don’t hold that against him, he’s a good laugh and always has something funny to say.

Jayde Nicole… Playboy Playmate of the year. Complete bitch but often post pics of herself in small dresses/bikinis.

London Town...


I’m scribbling this in the train on the way back from London where I’ve spent the day overseeing some retouching at TBWA\London. I’m writing this mainly because I’m pretty bored but also I suppose as a bit of a reply to the comment on the second to last post “Or move to London and work in a proper agency?”.

No I’m not narrow minded enough to think that working in Manchester is the same as working in London but with less pigeon shite. Over the last few months I’ve been in London a fair few times. Why? Because the standard is higher so we go there to get things done and done to a great standard. Unfortunately clients also do the same thing, if they want the best ad’s then they pack off to London. That’s not saying that the standard of creative isn’t in the regions, I believe it is, there’s a lot a amazing creative’s I’ve met in Manchester who have won many global awards, the problem is the hit ratio of work is a lot lower so the awards they’ve won over ten years could be gathered in 3 down there.

Bringing it back to me again, the problem is…

Do I want to live in London? No.

Do I want to have a decent career, make some memorable ad’s and hope to earn a packet in the process. Yes.

These two things might not go hand in hand unfortunately. I love London but I’m a chilled out kind of person and love the Manchester life. I love the fact I can finish work, go home and be in the middle of nowhere in half an hour and the fact it’s not a constant scrabble of people to get home day in, day out.

Yet the pull of the advertising scene there is big, everyone seems young, fresh, creative and excited to be doing what he or she is doing. No wonder with the range of clients and briefs that fall their way. I realise it’s hard work but from an outsiders view in it looks like their having a lot more fun.

But in Manchester at the moment someone is attempting to turn the tables on things and bring in good briefs and produce award winning work. There is no actual reason why a Manchester agency cannot produce work that is on a London level if the clients are right and everyone in the agency has faith in the work. Luckily for me the guy’s my boss. If it all goes to plan then maybe I can have the best of both worlds. If not then maybe I better start practicing that double kiss thing you all seem to do darling.


(P.S. It only occurred to me when writing this that if the person who wrote that comment knows me then I know exactly who it was. Hello. If it was some random. Fuck off but thanks for reading.)